A data analysis project exploring consumer behavior and sales trends through EDA using Python. Includes visualizations and insights derived from retail shopping data.

A data analysis project exploring online consumer behavior and FOMO effects using EDA on survey data.

huff: Market Area Analysis in Python

Factors influencing green product purchase decisions among residents of Vinhomes Grand Park urban area

Analyze consumer preferences to segment products and guide product, pricing, and portfolio strategy using affinity-based data.

An interactive Excel Dashboard analyzing bike sales trends using pivot tables and slicers. Visualizes customer demographics including income , commute distance , and age brackets to drive marketing insights.

Large-scale sentiment analysis on Amazon beauty reviews revealing psychophysical threshold effects

Research Project

Effort–value dissociation: liking vs. price in consumer valuation

Survey-based data analysis of online shopping behavior, advertisement influence, and platform trust. Data collected via Google Forms and analyzed using Power BI to uncover consumer trends, preferences, and trust drivers across e-commerce platforms.

Dự án này cung cấp một nền tảng phân tích dữ liệu dựa trên thông tin nhân sinh để giúp các nhà nghiên cứu và doanh nghiệp có cái nhìn sâu sắc hơn về hành vi và xu hướng của người tiêu dùng tại Việt Nam.

Proyecto de análisis del mercado de apps de citas desarrollado en Tableau. Incluye dashboards sobre comportamiento de usuarios y dinámica del mercado, junto con un análisis de sentimiento de reviews internacionales para evaluar la satisfacción de usuarios en tres apps de citas.

Career Foundry data analytics project to provide a client recommendations on a marketing strategy. Jupyter notebooks include cleaning and merging data along with creating new columns to offer the best understanding of consumers' interactions with products.

Dự đoán hành vi người tiêu dùng dựa trên dữ liệu lịch sử mua sắm và tương tác trực tuyến tại Việt Nam.

🧘‍♀️ Strategic marketing analysis of smart device fitness data (Fitbit). Identifies consumer behavioral trends to optimize product positioning and user retention for Bellabeat. Part of the Google Data Analytics Professional Certificate.

Survey-based A/B experiment analyzing how percentage vs. absolute discount framing affects consumer purchase intention using Welch’s t-test and regression analysis in Python.

Smartphone Purchase Prediction Dashboard - An interactive web application for predicting and analyzing smartphone purchase behavior.

Affinity-based consumer segmentation analysis linking product attributes to distinct customer personas, with strategic implications for pricing, positioning, and portfolio design.

Survey-based research study analyzing how sponsored social media advertisements influence consumer perception using regression analysis.

Analytical code for pulses 2021 data